A trip, a balance, and a desire
A profound exploration of consciousness, presence, and inner balance
*Japan 2006
MOODRA is a luxury perfume brand that redefines the connection between scent, identity, and emotion.
Founded by Manuel Labella, it merges exclusivity and sophistication with the essence of nature and Japanese philosophy, creating a unique sensorial bond with those who seek more than a fragrance, a true experience.
CHI
Strength, grounding, protection
SUI
Fluidity, emotion, sensitivity
KA
Passion, drive, transformation
FU
Freedom, movement, thought
KU
Essence, intuition, spirituality
Each MOODRA perfume represents one of the five elements, not only through its olfactory structure, but also through its symbolic and emotional resonance.
Every fragrance is crafted to connect with those who seek to recognize, balance, or awaken what already lives within them.
From a young age, Manuel practiced Ninjutsu, a Japanese martial art that taught him not only technique and discipline, but also a way of inhabiting the world, in harmony with nature, in reverence of silence, and in deep connection with the unseen.
Over time, that vision crystallized into MOODRA.
Because the brand was born exactly there: at the point where a personal quest becomes a philosophy.
MOODRA is not simply a perfume brand. It is the reflection of a life transformed by spirituality, discipline, and the subtle beauty of Japan.
Its founder did not build MOODRA from a market opportunity, but from an inner need: to translate his personal story into a sensorial experience to be shared with others.
Each journey to Japan has been, for him, a return to the origin.
An experience that brought him closer not only to a deeply fascinating culture, but to a way of life rooted in mindfulness, presence, and inner balance.
There, he understood that each person is made of energies, and when these energies align, they allow us to live with greater authenticity, clarity, and serenity.
A philosophy of personal evolution through scent and memory.
That understanding not only transformed him on a personal level: it became the soul of MOODRA.
